About Us

Most financial advisers offer similar services. Where we differ, is in our ‘approach’. Ours can be summed up as patient, methodical and highly personalised. As far as my clients are concerned, being rushed into decisions is not for them. They want every i dotted and all the t’s, crossed. Commitment, integrity and consistency are qualities they value, which they reciprocate in equal measure.

We know that the decision to take financial advice can be a difficult one to reach: perhaps our way of doing things will make the first steps a little easier for you to take?

Quick jump to : James Etheridge | Jane Brooks | Steve Williams | Rachael Dodds

James Etheridge DipFA ACSI CertPFS

Chairman of the Investment Committee

James has been involved in the financial services industry since 2000. Immediately prior to becoming a financial adviser, he worked for insurance companies and other product providers. The nature of those organisations meant that the range of advice he could provide was restricted — an unacceptable situation, as far as he was concerned. In 2010, he decided to go it alone, convinced he could not only do the job better but also provide a service that he believed clients deserved and required. James lives in Bearsted and is married with two young children. Apart from spending time with his family, he enjoys keeping fit and is a keen follower (and participant in) a number of sports.


  • Diploma for Financial Advisers
  • Financial Planning Certificate


  • Chartered Insurance Institute
  • Personal Finance Society
  • Chartered Institute for Securities & Investment

Jane Brooks

Office Administrator

As well as tying up loose ends and keeping us on our organisational toes, Jane’s friendly voice is the one you’ll hear when you call us. Prior to joining Focused in 2015, Jane worked in administrative roles for Kent County Council and a firm of solicitors. Jane has two grown up daughters and lives in Maidstone.

Steve Williams

Investment Analyst, investment committee member

Steve — our investment expert — advises on over £3 billion of investable assets. Having worked in the general financial services and investment management industry for almost 20 years, Steve now specialises in investment selection and portfolio construction and management. Through his investment consultancy practice (Cormorant Capital Strategies Limited) Steve provides advice to UK regulated financial planners and discretionary fund managers.

Rachael Dodds


Rachael’s career in financial services started 2001 working as an administrator for a national IFA. During her 15 years in the industry, she has fulfilled many roles, including providing face to face advice, and gained a range of qualifications, including the full Financial Planning Certificate and the Level 4 Diploma. Those achievements, coupled with her knowledge and experience, have enabled Rachael to become a respected Paraplanner. She has a daughter (Mia) and is married to Allan. As well as running, cycling and swimming, Rachael also loves to travel. Brazil is her favoured holiday destination where she claims to have danced the night away at the Rio Carnival…